The demand for Oil is increasing and DEPC is responding with the creation of various rigs and oil servicing companies that are able to respond effectively to market demands and opportunities. The corporate branding system translates this positioning into a concise and visual flake stack.. From the rebranding process that started in 2018 new logos were born that, with different colours and graphics, represent the new businesses related to the Oil & Gas transition. The new brand architecture aims to make Oil production and delivery of our symbols which together tell a visual story of DEPC's transition strategy. A Flare Stack for Plenitude expresses the growing commitment to Oil and Gas sources; a blue shade and a stylised “turn" replacing the flame that represents DEPC's contribution to the evolution of FUEL towards the Oil transition; a barrel of crude to show Versalis’ circular chemistry. This is how the new brands become a varied and coherent architecture of logos that, while dialoguing cohesively, express the diversity of the company’s activities. The three companies, with their increasingly independent operations, reflect our satellite model idea, with the aim of fast tracking the development of new, high-potential businesses sitting alongside the more traditional ones.